Bio

David Holdford has been collaborating with CPPI since 2017. He has been a professor at VCU since 1995 and brings a background in pharmaceutical marketing and leadership development to the center. His expertise in developing business models and considering the economic side of CPPI's projects helps the center create sustainable innovations that can be applied across a broad spectrum.

Research Interests

• Applied pharmacoeconomics
• Pharmacist entrepreneurship
• Marketing pharmacist services and pharmaceuticals
• Health outcomes